ABOUT

Proper Standard is a team of award winning filmmakers and photographers who help brands tell their stories through the creation of high end visual content.

WORK

Perilous Sea Trailer

Perilous Sea is a transcontinental cold water surfing odyssey capturing the raw spirit, glorious landscapes and pure perfection that arises when conditions align creating moments of cold water nirvana that rival any across the globe.

KAMA Clothing: Fall 2015 Product

Journey of The Heart takes the viewer on a stylish journey through the Desert Oasis of Joshua Tree. Showing the latest fashion trends from KAMA's fall 2015 collection.

KAMA Clothing: Winter 2015 Product

KAMA Clothing takes us on a journey through the city to showcase its winter collection.

American Airlines Style

For the first time in almost 30 years, American Airlines has introduced a new uniform for its public-facing employees. The change affects more than 70,000 workers—“all of the company’s pilots, flight attendants, customer service agents and airline club workers”—at the world’s biggest airline, notes USA Today.

SERVICES

We are based in Los Angeles, California and Halifax, Nova Scotia, Canada, which gives us the ability to shoot multiple locations on both coasts very efficiently. We exclusively shoot with RED digital cinema technology to provide the highest quality 5K video content.

PRE-PRODUCTION

Marketing strategy, Creative development, Copywriting, Art direction, Location & talent scouting

PRODUCTION

Directing, Cinematography, Lighting, Audio, HMU, Set design

POST-PRODUCTION

Color correction & grading, Sound Design, Motion graphics & animation, Voiceover, Delivery & distribution

PHOTOGRAPHY

Commercial, Editorial, Lookbook, Lifestyle, Action sports, eCommerce

TEAM

CLIENTS

NEWS

Get in touch

Let's talk about a project.