Proper Standard

WHAT IS PROPER STANDARD?

Proper Standard is a full service video production company focused on creating high end visual content for the commercial, action sports, music and corporate/enterprise verticals. Our company is based in Los Angles, California and Halifax, Nova Scotia, Canada – giving us the ability to shoot across borders on both coasts efficiently.

Whether we are needed to sit on top of a mountain or swim in the stormy seas to capture the adventure grade content your brand desires. Or create that company culture video to garner the attention from the talent your company is seeking. Whatever it is it’s important and we want to see your idea come to life. Lets get to work.

As featured in

SERVICES

Full Service Video Production

Pre-Production

Marketing strategy, Creative development, Copywriting, Art direction, Location & talent scouting

Post-Production

Color correction & grading, Sound Design, Motion graphics & animation, Voiceover, Delivery & distribution

Production

Directing, Cinematography, Lighting, Audio, HMU, Set design

Photography

Commercial, Editorial, Lookbook, Lifestyle, Action sports, eCommerce

Featured Project

PERILOUS SEA - A FROZEN WATER TRANS CONTINENTAL SURF ODYSSEY

We’ve spent the past 6 years of our lives creating a project of passion; Perilous Sea. Surfing has been such an important part of our lives, we really wanted to nail this one and create something that we could be proud of.

We’re really happy with how it turned out and we’ve had a great response from the surfing community. But now it’s time to get to work and apply all that we’ve learned to Proper Standard and its clients.

OUR GEAR

Cinema-Grade Image Quality

SHOT ON RED

We aim to create the highest quality video content for our clients, which means that we use the latest in film production technologies. Our technology of choice is RED, which creates superior image quality and best-in-class resolution and allows us to deliver ultra-detailed still and motion images to our clients.

WORK

We hope you'll find our work speaks for itself.

MOTION

KAMA Clothing: Spring 2016 Product

Photographer/ Director - Steven Lippman Producer - Franny Legge Production Coordinator - Emily Beene Lighting Tech - Noah Schutz Photography Assistant - Johnny Laney Digital Tech - Elizabeth McAlevey Motion / Edit - Ryan Meichtry Motion Assistant - Trevor Pikhart Wardrobe Stylist - Yohanna Logan Wardrobe Assistant - Andru Sisson Hair/ Makeup Artist - Giovanni Giuliano Hair/ Makeup Assistant - Elena Adorno Equipment Rental - OTMFC Catering - Whitehouse Dish Production Assistant - Brad Culver Production Assistant - Megan Thompson Models: Talia Richman - Ford Models Clay Pollioni - Ford Models
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KAMA Clothing Winter 2015 Collection

KAMA Clothing takes us on a journey through the city to showcase its winter collection. Photographer/ Director - Steven Lippman Producer - Franny Legge Production Coordinator - Emily Beene Lighting Tech - Noah Schutz Photography Assistant - Angelo Sgambati Digital Tech - Elizabeth McAlevey Cinematography and Edit - Ryan Meichtry Cinematography Assistant - Trevor Pikhart Wardrobe Stylist - Yohanna Logan Wardrobe Assistant - Erica Mer Hair/ Makeup Artist - Giovanni Giuliano Hair/ Makeup Assistant - Amy Hanlin Prop Stylist - David Ross Motorhome - Village Production Group Equipment Rental - OTMFC Catering - Rocket Food Production Assistant - Andrew Gilbert...
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WOODIES “Sunset Drive” featuring Original Grain Watches.

WOODIES "Sunset Drive" featuring Original Grain Watches.
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Perilous Sea

After 3 years of adventuring through harsh North Atlantic conditions, we have completed our first feature length surf film, Perilous Sea. Inspired by the classic maritime novels about the cruel and dark North Atlantic, Perilous Sea follows a group of professional surfers around the different frozen and rugged corners of the North. Striving to be the first surf film to take place entirely in the North Atlantic the film is complete after three years of production. “Perilous Sea” was shot on location in Iceland, the Canadian Maritimes and Ireland. Check out the Perilous Sea trailer: Perilous Sea - Trailer from...
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American Airlines Branded Style Campaign

For the first time in almost 30 years, American Airlines has introduced a new uniform for its public-facing employees. The change affects more than 70,000 workers—“all of the company’s pilots, flight attendants, customer service agents and airline club workers”—at the world’s biggest airline, notes USA Today. American Airlines commissioned Steven Lippman to photograph the new look, which is being featured in a limited-edition book. photographer/director: Steven Lippman Director of Photography: Ryan Meichtry wardrobe stylist: Nina Sterghiou wardrobe assistants: Elliot Soriano and Carolyn Brennan hair & makeup: Sandrine VanSlee hair & makeup assistant: Rie Hirabayashi and Julianne Laney photo assistants: Eric...
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Brand content for TAFT Clothing

Brand content for TAFT Clothing. Directed | Edited by Kelly Blatz Cinematography | Color by Ryan Meichtry taftclothing.com
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STILL

TEAM

The crew behind our projects.

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Ryan Meichtry

Cinematographer, Director, Editor Ryan was born and raised in Los Angeles, California and has been producing videos for the last decade for clients like Disney, Warner Brothers and Red Bull.
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Trevor Pikhart

Photographer - Born and raised in Southern California, Trevor Pikhart is a photographer with a passion for outdoor adventure and surfing. A contagious personality and a can-do attitude bring good vibes to both on-location and studio shoots.
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Mike Bromley

Director, Producer, Cinematographer - Mike was born and raised in Cow Bay Nova Scotia, Canada, but now calls the Pacific North West home. Mike has been been creating films and doing professional photography in the action sports industry for the past 6 years
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CLIENTS

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